I built the Live at the Eccles brand from the ground up, shaping its positioning, creative identity and contributing to the marketing strategy to highlight the well-rounded experience the new Eccles Theater offers. Since it’s inception Live at the Eccles has presented  327 shows and over 525 performances including Bob Dylan, Dr. Neil deGrasse Tyson, Jeff Dunham, Peter Frampton, Dancing with the Stars, David Byrne, Tedeschi Trucks Band, Joe Bonamassa, Jason Isbell, Lyle Lovett, Bob Weir and Wolf Bros, TOTO, Mannheim Steamroller, Kanas, Robert Plant, Nate Bargatze, Carol Burnett, Jinx Monsoon, Wilco and Jim Gaffigan.

I created the EXPERIENCE Live at the Eccles campaign to educate audiences on what makes the venue unique - from enjoying a drink in the theater to standing and dancing during a show and bringing kids to performances - while simultaneously driving first-party data acquisition. The campaign grew the Live at the Eccles email list to 100,000+ subscribers, increased social engagement by 50% and drove 300% growth in video views.