I collaborated closely with the GOAT team to direct photography and create set-up shots and then designed social media graphics showcasing different sections of the show in a playful yet descriptive way. By pairing these visuals with trending music, I helped communicate that the event went beyond a gymnastics exhibition, highlighting pop culture, storytelling and inspirational moments. I also helped drive creative alignment with with Simone Biles, producers and senior leadership to ensure cohesive creative across digital, broadcast, PR and live campaigns, contributing to the sale of 252K tickets and $24.7M gross across 32 arena shows.

Photography: John Cheng
Social and marketing: Grace Torreano