Check me out.

Brand-focused VP of Creative connecting brand, business strategy and marketing to drive ticket sales, engagement and revenue. Builds brands, campaigns and patron experiences at scale across sports, live entertainment and media-driven organizations.

 Executive-level ownership of brand identity and creative strategy for professional sports, nationally touring productions, Broadway shows and Olympic-affiliated events where storytelling, visual identity and audience acquisition are core to the business model.

Trusted partner to senior leadership, marketing and revenue teams, translating audience and fan insights, market context and performance data into creative that cuts through clutter and drives results.

Combines out-of-the-box thinking with highly analytical business acumen, adjusting strategy in response to performance, testing new formats and technologies and using data to sharpen creative direction in real time.

 

Expertise

Branding & Identity  •  Graphic Design  •  Video Production  •  Photography  •  Data Analytics •  Strategy • Email Marketing  •  Project Management  •  Digital Marketing  •  Team Leadership  •  Generative AI Adoption

Work Experience

MagicSpace Entertainment

Vice President, Creative / Partner 2020–Present
Creative Director 2014–2020

Own creative vision and execution across nationally touring live entertainment, Broadway productions and celebrity-led shows, from concept through launch and tour. Manage brands for multiple nationally touring shows across more than 80 markets.

  • Partner closely with senior leadership, producers and marketing teams to align creative strategy with ticket sales, audience growth and brand equity.

  • Act as brand steward for high-profile IP, earning long-term trust with major partners and licensors.

  • Lead and scale creative teams, including in-house designers and a nationwide network of photographers, videographers and contractors (up to 10+ per major project).

  • Drive creative innovation by testing new formats, emerging tech and video-first strategies to stand out in crowded entertainment markets.

  • Contribute to new business development, pitching creative concepts and helping shape new shows, tours and revenue opportunities.

  • Leverage data, performance metrics and market context to refine creative, pivot strategy and improve outcomes mid-campaign.

  • Notable Brand & Sponsor Partners: Warner Bros., ABC, Kendra Scott, Athleta, AEG, America’s Got Talent

FUEL Marketing

Design Team Director 2014

Led the design team across in-house and client work, serving as Creative Director on major accounts and new-business pitches.

  • Partnered with senior leadership to shape marketing strategy and translate it into strong, on-brand creative across print, digital, email, web and out-of-home.

  • Implemented project management systems to improve workflow, speed and team efficiency.

  • Led Gold’s Gym Utah rebrand to VASA Fitness, rolling out brand strategy and guidelines across 21+ locations.

U.S. Ski and Snowboard

Director, Creative Services 2006–2014

Led creative direction across U.S. Ski Team, Snowboarding and Freeskiing, owning visual identity, brand standards and storytelling for Olympic and national teams.

  • Balanced performance storytelling with commercial and partner objectives as director for photography, video and design for athletes, events, sponsors and media.

  • Partnered closely with marketing, sponsorship and leadership teams to align creative with brand growth, ROI and fan engagement goals.

  • Managed high-profile athlete shoots and campaigns used across broadcast, digital, advertising, sponsor activation and live events.

  • Acted as brand gatekeeper, enforcing IP and visual standards across internal teams, agencies and partners.

  • Notable Brand & Sponsor Partners: Columbia Sportswear, The North Face, Burton, Spyder, Visa, Nature Valley, Sprint, Pop-Tarts

Blakeslee Adv

Graphic Design Manager 2003–2006

  • Executed graphic design projects and art directed outdoor recreation photo shoots for Park City office of advertising and branding agency.

  • Worked directly with clients from start to finish of commissioned projects.

  • Won a Gold Addy for development and execution of the Utah Department of Natural Resources logo redesign.

Freelance Designer and Brand Consultant

Clients include National Ability Center, US Speedskating, USA Climbing, Lululemon, Recycle Utah, Park City Rotary.

Skills

Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat Pro), Microsoft Office, ChatGPT, Midjourney, Pitch, Multiple CMS, Clickup, Slack, Wordfly (email marketing platform)

Education

University of Minnesota, Duluth, Bachelor of Fine Arts