I oversaw the creation of a sizzle reel that captured the tour’s excitement, emotion and atmosphere. By showing the energy, audience reactions and overall production value of the show, the reel proved to be a versatile marketing tool throughout the tour of the show. With 6.2 million Instagram views on GOAT’s platform alone, the campaign significantly expanded top-of-funnel awareness, driving potential conversion opportunities into the millions.

Video credit: Cinevative