I oversaw the creation of a sizzle reel that captured the tour’s excitement, emotion, and atmosphere. At a time when post-Olympic tours were traditionally gymnastics exhibitions with minimal production value, this show broke the mold and this reel made that distinction unmistakable. By highlighting the energy, audience reactions and elevated production, it became a versatile marketing asset throughout the tour. With 6.2M Instagram views on GOAT’s platform alone, the campaign significantly expanded top-of-funnel awareness, driving potential conversion opportunities into the millions.

A similar spot edited for TV delivered 89M impressions equaling an $18M ad value.

Video credit: Cinevative