MythBusters Jamie & Adam Unleashed
I developed marketing materials as fun, inquisitive and explosive as the live stage spectacle Mythbusters® Jamie & Adam Unleashed, starring Jamie Hyneman and Adam Savage of the Emmy-nominated Discovery series MythBusters®.
Building on a franchise that ran 14 seasons, tested over 1,050 myths and staged more than 900 explosions, the show captured the scale, danger, humor and audience-assisted experimentation fans expect. The campaign highlighted the duo’s on-stage battle of wits while positioning the tour as both STEM spectacle and family entertainment event. The result: strong multi-market performance, including multiple sold-out dates.