Building on an AI-generated concept, I directed an on-location photoshoot that translated the vision into a cinematic campaign balancing large-scale spectacle with the cast’s signature cheeky humor. The resulting visuals captured both mystery and mischief, positioning Champions of Magic as a high-production theatrical event rather than a traditional magic show. The campaign’s key art and marketing assets anchored promotion for a 100+ performance tour spanning 55 cities across North America.

Photo credit: Cody York
Concept: Alex Jarrett